NIL built for athletes whose careers start on a stream.
A high school basketball player has to be discovered. A high school esports player already has a channel, a following and often revenue before any school program knows they exist. NIL Superstar is the Sports Media NIL program built for that athlete: a free profile, a designed logo and merch store, verified brands and a compliance center, with no agent and no percentage taken from any deal. An NIL athlete hub inside Esports League Hub is in development for the Elite plan.
What an athlete gets.
Registration is one screen. Athletes under 13 cannot register. Athletes 13 to 17 register with a parent or guardian who approves the account by email, and their profiles stay private from brands until that approval is on file.
- Free Rookie profile with a verified athlete card
- A logo designed by Sports Media and a merch store the athlete licenses, not manages
- Brand opportunities posted by verified brands at the local and national level
- Deals negotiated directly between the athlete (or guardian) and the brand; the platform never takes a percentage
- Restricted categories blocked for every athlete: alcohol, vaping, cannabis and sports betting
- Compliance center covering state rules, school disclosures and FTC endorsement tags
- All-Star and SuperStar tiers add products, analytics and software tools; no tier includes representation
Who registers where.
Each audience has its own entry point on nilsuperstar.com. Links open in a new tab.
| Audience | What you do there | Link |
|---|---|---|
| Athletes | Create a free profile, claim your card, set up your logo and store | nilsuperstar.com/join |
| Parents and guardians | Approve a minor's account and review the protections in place | nilsuperstar.com/parents |
| Brands | Verify your company, post opportunities, build a roster | nilsuperstar.com/brands |
| Schools and colleges | Enroll a program, manage disclosures, track athlete activity | nilsuperstar.com/schools |
| Campus ambassadors (18+) | Recruit athletes on your campus and earn referral credit | nilsuperstar.com/ambassadors |
Every agreement is checked against the athlete's rulebook.
College athletes compete under association and institutional rules that differ by body. High school athletes compete under state association rules that were written for traditional sports and never contemplated a student who already streams commercially.
- Association and institutional rulebook review for college athletes
- State high school association NIL and amateurism review
- Platform monetization treated as income inside the compliance picture
- Federal Trade Commission endorsement disclosure standards that exceed the platform toggle
- Image and likeness agreements covering copyright, usage, term, exclusivity and compensation
- Parental or guardian approval for every minor before a brand can see the profile
How it connects to your league.
Athletes who compete in an Esports League Hub season carry a verified competition record. That record is what a brand evaluates and what a school program can confirm.
Verified record
Match results, standings and season history from the league the athlete competes in.
Training and development
Content creation, stream production, on-camera presence and social media through NIL Superstar Academy.
Portfolio
A personal brand record a sponsor can evaluate and a program can verify.
NIL hub in the platform
In development for the Elite plan: league operators will see which rostered athletes are registered and compliant.
Get an athlete or a program registered.
Athletes and guardians register at nilsuperstar.com. Coaches, athletic directors and brands who want a managed rollout across a league can start here.