Stop Buying Esports as Media. Operate It as Youth Sports.
The most expensive mistake in competitive gaming over the last decade was a category error. Here is the operating model that replaces it.
· 6 min read
From the operating floor.
Field notes from the operating floor: how to run scholastic and collegiate esports seasons, sell sponsorship inventory and build a competitive ladder.
Standing Up a Scholastic Esports Season: The 90-Day Checklist
From sanctioning conversation to opening match, the sequence a district or conference follows to launch a season that runs cleanly.
· 7 min read
Sponsorship Inventory: The White Space Nobody Productized
Impression-based buying fails in esports. Inventory defined as sellable units with tracked delivery is how sponsors renew.
· 5 min read
The stage is built. Put your name on it.
Start a free league on your own subdomain today, or talk to our operations team about a managed season for your school, conference or organization.